There is no marketing strategy more effective than word-of-mouth.
Some of today’s most successful companies grew their consumer base primarily on word-of-mouth strategies. According to one HuffingtonPost.com article, Nielsen “found a whopping 92 percent of consumers value referrals from friends or family members more than any other type of marketing.”
The same reality applies to first time guests in church.
Take a minute to watch this video we shared in worship last Sunday.
What if we have made it more complicated than necessary?
What if there is someone in your life who is willing to attend, but who has never been asked?
What if that person is waiting on you?
You don’t have to know all the answers.
You don’t have to use churchy words that are uncomfortable and “not you.”
You don’t even have to make the moment super awkward.
You just have to ask.
“Got plans this weekend? No?
Come check out our church. I’d love to sit with you.
I can meet you in the parking lot. We’ll walk in together so you won’t feel lost.
What do you say?”
Somebody may be waiting for YOUR invitation.
Who might that be? And what will you do?
I look forward to worshiping with you this Easter Sunday at 11:00 a.m. in both venues.
And, hey, if you have invited someone with you, please introduce them to me.
I would so love to meet them.
Have I told you lately how much I love being your pastor?
Well, I do.
Shaun King
Senior Pastor
Johns Creek Baptist Church